TikTok is introducing a new feature that allows them to lessen the quantity of AI-made content appearing in their streams. This step comes as the company announced that it presently contains in excess of 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This development coincides with a rise in content created by AI, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A significant portion of this content is classified as mass-produced AI material, a label for inferior, mass-produced content that is often illogical or bizarre.
Our research shows that many people like content produced via AI tools, from AI artwork to science explainers, and we want to give people the ability to adjust the amount of that, according to their own choices,” said a platform representative.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its app identified as artificially created. In total, more than 100 million pieces of content are added to the app every day, making AI-generated material a relatively small percentage of its total content library.
Customizing Your Feed
Users will be able to limit or boost the level of AI-generated videos they view by opening the “manage topic” setting in the application and selecting the AI content topic. Other topics that currently be controlled under the setting include politics, fashion, beauty, and dance.
Content Labeling and Policies
TikTok’s policies require content makers to tag “realistic” artificially created content, and it prohibits harmful deepfakes of well-known individuals or crisis events. Any believable AI video that is without a tag can be removed under its terms of service.
Additionally, the app will now apply an AI-generated label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This measure is designed to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
The platform is furthermore establishing a $2 million AI literacy fund for specialists and institutions to produce educational content about using AI responsibly. This project will support educational bodies focused on teaching computer science.
Platform Protection
The platform has justified its content review process, following debate over intentions to lay off numerous content moderators in Britain. The company is expected to cut hundreds of positions in its content moderation division in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official stated that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content before it is viewed by humans. The platform stated a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
